1. Farmers and feed producers
2. Processors, manufacturers, distributors and their vendors
3. Product wholesalers and retailers
4. Consumers
5. Advocacy groups (consumer, environmental, religious, other lobbying groups, etc.)
6. Community groups
7. Public health community and health care providers
8. Universities and research institutions
9. Government agencies of concern in industry
10. Representatives of different cultural, economic or ethnic groups
11. Different concerned associations/confederations
12. Labour unions
13. Trade associations and
14. Media
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