Top
down TQM programs often fails to create deep and sustained change in
organisation. They become a fad soon replaced by another fad. The most
important factor in the success or failure of TQM efforts is the genuineness of
the organization’s commitment. Often companies look at TQM as another business
change that must be implemented due to market pressure without really changing
the values of their organization. Recall that TQM is a complete philosophy that
has to be embraced with true belief, not mere lip service. Looking at TQM as a
short-term financial investment is a sure recipe for failure.
Another
mistake is the view that the responsibility for quality and elimination of
waste lies with employees other than top management. It is a “let the workers
do it” mentality.
A
third common mistake is over or under-reliance on statistical process control
(SPC) methods. SPC is not a substitute for continuous improvement, team- work,
and a change in the organization’s belief system. However, SPC is a
necessary tool for identifying quality problems. Some common causes for TQM
failure are
1. Lack of a genuine
quality culture
2. Lack of top
management support and commitment
3. Over- and
under-reliance on statistical process control (SPC) methods
Companies
that have attained the benefits of TQM have created a quality culture. These
companies have developed processes for identifying customer-defined quality. In
addition, they have a systematic method for listening to their customers,
collecting and analyzing data pertaining to customer problems, and making
changes based on customer feedback. You can see that in these companies there
is a systematic process for prioritizing the customer needs that encompass the
entire organization.
IMHO, companies mostly look for profit and they work for it. If TQM or Quality Management is on the way towards profit it will be taken care of by the top management. Even CSR comes under the same category. But still some companies really strive to achieve the best quality level for market reputation to maintain the repeated customers.Companies fail to get repeated customers can never stay in the market for longer period.
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